There are lots of reasons to visit Amsterdam and I chose probably the nerdiest one-- the art. There dozens of world class museums within the compact city and most of them are covered by the Museumkaart, Amsterdam's Museum Card. I bought my pass at the big one - The Rijksmuseum, the first stop on my self-directed museum crawl. I spent a good four or five hours exploring the museum before taking a late lunch and continuing on to the Stedelijk and Van Gogh museums.
The Night Watch,' one of the most famous paintings in the world. It draws quite the crowd (I preferred the Vermeers, which are almost like miniatures in comparison.) I also made sure to track down the gorgeous Cuypers Library. You can't browse the stacks or study without prior permission, but the view from the balcony on the 2nd floor is a pretty great consolation. Another highlight was the gallery of beautiful and intricate Doll Houses.
I love to visit museums when I travel solo. I can really take my time viewing the art, without worrying about keeping pace with a companion. And if I want to skip a piece, or even a whole wing of a museum, it's totally cool. Though traveling alone can be stressful, especially when things go wrong, at museums I never feel self conscious when I'm on my own. I really appreciate it when cities offer passes that make it easy to visit multiple museums or attractions. But they're an investment. You really have to do your homework to make sure the pass covers the right length of time and attractions you actually want to visit. I chose the Museumkart, but Amsterdam also offers the Iamsterdam city pass which includes public transportation and a canal boat ride, but not quite enough museums for my liking (no Rijksmuseum or Anne Frank House.)
For me, the math on the Museumkaart just made sense. Because I was spending a week in Amsterdam, I made a list of the museums I wanted to visit and researched their admission prices. Once I added the entrance fees up, I knew the €65 Museumkaart would be more than worth it. I would have spent €106 if I had bought each ticket individually. The card also encouraged me to visit smaller, less well known churches and museums like Oude Kerk (The Old Church,) Ons' Lieve Heer op Solder (Our Dear Lord in the Attic Museum,) Museum Van Loon, and FOAM Photography Museum. The Museumkaart is geared towards Dutch residents so there's no English website, but I found the Amsterdam.info site to be a great resource for information about the card. It's good for a full month and gets you into museums all over Holland, nice if you're touring outside of just Amsterdam. The card must be purchased in person at one of the participating museums. If you're an art lover, history fanatic, or just spending an extended period of time in Amsterdam, then the card is an excellent value.